Audit
We will audit, critique and correct your Western-facing marketing, marketing materials, website, product list, product descriptions, prices, rolodex, scouting etc. What do you really want to sell, and of that, what will you sell exceptionally well?
Pitching
Don't get busy. Don't get creative. No padding. No deviation. We review, correct, improve and script your responsive sales pitch, video call technique, professional follow-up and the rest. We can even draft your proposal. We will train you to respond correctly and intelligibly with proposals that are coherent, intelligible, appropriate and attractive, not tone-deaf and commercially ridiculous.
Expectations
Deliver perfectly to the script and nothing else. No 'problems'. Western procedural, substantive, technical and commercial standards, requirements and exigencies from job spec to after-sales. The first rule is Keep It Simple and Short = less room for misunderstanding, error, failure, worry, complexification, over-charging, protraction, delay, etc. If you do well, further work can follow in stages.
Process
Lose the 'team', the team players and the 'team' mentality. No sensible Western buyer likes, respects or wants a 'team' (you might see Western 'teams' but it's all baloney). We explain why dysfunctional staffing and bad attitude don't impress.
We'll also tell you why many freelancer platforms fall short and will never help you.
Imperatives
of website design and construction: we'll help you develop an attentive ear for the job spec and a keen eye for micro-detail. And no bluffing or fluffing. What don't you understand about simple Western instructions, and why do you produce such defective work?
Fonts
In our experience, Asian (especially Indian) website designers don't understand the first thing about Western fonts. You can't even visually identify them or their basic components (eg serif). You can't correctly use the correct font even if given to you on a plate. There is a serious problem here. We'll explain fonts to you. Fonts speak.
Free trials
Every responsible Western business wants a no-obligation-on-either-side free trial from an unknown. No Western buyer in his right mind will contract with you without seeing some faultless, efficiently and promptly produced trial product. We'll explain to you when and what to offer whom and why, and how to package and deliver it.
Face
Dropping the ball, disappearing, having the last word etc. We've seen some highly unprofessional annoying undignified behavior trying to save lost face. It will actively hurt your business.
Quality control
Before you attempt to deliver it, is it perfect? Does it work? When will it work? We'll give you some checklists and other procedures to make sure that nothing leaves your computer that is not perfect.
Delivery
Western expectations; after-sales services; exceeding expectations; the extra mile. We'll teach you how to present your work to your Western customer. There are good and bad ways to do it.
Money
You have to earn money before asking for it. Asking for, receiving, earning advance, interim and final payment; bills, receipts; bookkeeping, accounting; payment methods. Security for both sides. Refunds, rebates. Discounts.
CV
Why your CV is bound to get rejected. Lose the passport photo and the phoney links. Enlist genuine referees. If you have attended a university that no-one has ever heard of and have a meaningless degree, you need to explain it.
Language
If ever there were a dire need for remediation, it's in the area of spoken and written English. We insist on perfect English, both spoken and written. No more incoherent incomprehensible bobblehead spoken and written Indglish. We're intrigued by plausible written English from someone who can barely speak English and who avoids phone and video calls…
Templates
for email, letters and WhatsApp: your tone-deaf written Indglish corrected.
Customer relations
You're in too deep; you've been caught out; you'll come up short; something will go wrong or has gone wrong; you'll invent 'problems'; the customer relationship off the rails; you're about to get fired, sued… How to properly handle customer complaints, dissatisfaction, anger. We can prevent, defuse and mediate disputes.
Prices, schedules
How to price and schedule exactly what job. Over-pricing the over-specified padded churned job. Under-pricing; loss leading. Relevant and irrelevant competition. Freebies. Negotiating; revisions; cost savings, overruns. Costing and pricing after-sales service: don't promise what you can't afford to deliver.