WE'RE NOW HIRING ASIAN DESIGN+BUILD TALENT FOR THIS WEBSITE, AND ASIAN MARKETING+SALES EXPERTS: AsianCredible@protonmail.com
This irrational unstable dreamer responds deplorably to freelance job postings (website design, SEO, social media marketing, etc.), throws away opportunities, and is a comprehensive disaster from beginning to end.
He over-prices, protracts, pads, and exaggerates his capabilities.
When rejected, he likes to have the last word.
He's the 100%er we mention above. (Be grateful he's not on your staff — or is he?)
AsianCredible.com can certainly try to improve the business. It can't get any worse.
This mid-rank business pays minimally, earns minimally, performs minimally…
Its head is just above water.
The boss is deeply interested in his car and driver; but in his other employees…?
The business works on some peculiar level but is undistinguished and indistinguishable.
It habitually comes up short and disappoints.
Probably much room for improvement: AsianCredible.com can provide fresh vigorous Western-quality thinking. (Not so sure about the car.)
Call centers, publisher outsourcing, high-volume website design, lots of personnel, annoying 'teams', steady cashflow…
but you're underperforming, revenue is down, profits are moribund, and your growth targets are delusional.
You're not competitive, and you don't know how to improve on your mediocrity.
Now you're floundering.
Comprehensively on your side, AsiaCredible.com will get you going in the right direction.
We're the real deal: seasoned, senior, correctly calibrated, fully aware Western buyers of IT services, motivated to use our knowledge and skills to radically and urgently help you with marketing and sales to Western buyers at the higher end:-
genuinely fluent in general, technical and business English
intimately familiar with what attracts and satisfies, annoys and repels hard-nosed high-quality Western businesses
bitterly experienced personally in dealing with Asian IT companies and freelancers
blunt and sharp enough to quickly smarten you up to the full level of your talents.
We know the problems.
We deplore what's going on with some Asian IT businesses, and we won't be shy in telling you exactly what's wrong with your Western-facing approach. We have quick, easy, ready solutions.
(We're also painfully aware of some abysmal standards among penny-pinching, consumer-hostile Western businesses. We'll tell you how to avoid them.)
Here's a familiar cautionary tale for you. We've seen it many times—with Asian IT companies as much as Asian IT freelancers.
You've finally cajoled that over-indulgent Western buyer into a no-second-chance make-or-break video sales call. Now press the self-destruct button:-
slow Internet connection
defective camera (blurred, unstable)
defective microphone (muffled, faint)
screen too small; not enough screens
fluorescent lighting
pretentious desperate persona
flippant supercilious attitude
transparently false sales patter
lamentable, wholly inadequate English
you showed up two minutes late
you weren't ready ("Can you give me five minutes?")
you weren't prepared ("You emailed me what?")
you hadn't bothered to study the opportunity ("What do I think of it?")
you couldn't conduct a spontaneous Western-quality conversation
you were a comprehensive mess
the buyer terminated the call.
It was all over in less than thirty seconds.
Got the job? Of course not!
For a dozen reasons, you're now on a Western business's blacklist.
Every day we see stunning rudeness, incoherence, illiteracy, incomprehensibility, ineptitude and incompetence from clueless Asian IT sellers.
It's not self-advancement or even self-preservation. It isn't clever, cool, commercial, Western or whatever else you think it is.
If you really do already have the necessary underlying Western-ready IT technical skills, why aren't you selling yourself properly? (If you're just fooling around and have no relevant skills, we're not for you.)
English
Abysmal. Illiterate, fundamentally flawed. The most appalling vocabulary, grammar, etc. Where on earth did you pick it up?
Articulation and pronunciation
Abysmal. Inarticulate, incoherent, incomprehensible. Embarrassingly bad. Your biggest liability
Websites and CVs
Trite, boring, devious, derivative, misleading
Written communications
Procedurally and substantively idiotic, insulting. And your disappearing act?
Proposals, presentations
Illiterate, tone-deaf, not responsive, vacuous, meaningless, padded, churned, overdone, bloated, prolix, verbose, hopelessly overdone. Often patently dishonest. You just don't get it. It's only about ticking only the right boxes
Prices and delivery schedules
Unrealistic, uncommercial, abusively preposterous. We've seen some stunning over-pricing and protraction in proposals, apparently in a misguided attempt to appear Western and shrewd. It doesn't work
Work process
Unstable, unreliable, irritating. The Western buyer wants to scrutinise your work processes, including to check your efficiency and the accuracy of your rendition. Let's make it all correct and presentable in real time. No 'problems', no excuses
Work product
Deficient, defective, sub-standard, embarrassing, unusable. A total waste of time and money. What you hope to get away with, not what you've tried to get right. Now you're in trouble
Attitude
Disrespectful, unprofessional, tiresome ("What's wrong with it?", "Give me five minutes", etc.) Some of it can be fixed in some cases. (If you're unpleasant to deal with, if you have entitlement syndrome, etc., we're not for you)
'Team'
A 'team' is fifth-rate dishonest Stone Age baloney. The well-adjusted Western buyer detests a 'team' and its imposition. He requires individually selected, genuinely necessary, personally responsible, directly accountable named individuals
Punctuality
You think that deliberately being a minute late for a video call is… what exactly? (Likewise, you shouldn't tolerate the unpunctual Western buyer: any unpunctuality is always unacceptable)
Personal appearance
That all-important video call might be your one and only chance. Too close to the camera; too far away; a vacuous grin; fluorescent lighting, blurred background, green screen, etc.: it's not commercial
Comprehension, compliance
What's so difficult about the job spec? Why are you getting busy and creative? Stick to the script!
Terms of business
Do you even have any? What terms do you really need? How to evaluate the buyer's terms of business
Trial work
Nice idea, atrocious execution. We've seen some monstrously bad examples. Good that they were free!
Rapacity
An Asian IT unknown pressing for money before delivery is suspicious and annoying
AUDIT: We will audit, critique and correct your Western-facing marketing, marketing materials, website, product list, product descriptions, prices, rolodex, scouting etc. What do you really want to sell, and of that, what will you sell exceptionally well?
PITCHING: Don't get busy. Don't get creative. No padding. No deviation. We review, correct, improve and script your responsive sales pitch, video call technique, professional follow-up and the rest. We can even draft your proposal. We will train you to respond correctly and intelligibly with proposals that are coherent, intelligible, appropriate and attractive, not tone-deaf and commercially ridiculous
EXPECTATIONS: Deliver perfectly to the script and nothing else. No 'problems'. Western procedural, substantive, technical and commercial standards, requirements and exigencies from job spec to after-sales. The first rule is Keep It Simple and Short = less room for misunderstanding, error, failure, worry, complexification, over-charging, protraction, delay, etc. If you do well, further work can follow in stages
PROCESS: Lose the 'team' and the 'team' mentality. No sensible Western buyer likes, respects or wants a 'team' (you might see Western 'teams' but it's all gutless baloney). We explain why dysfunctional staffing doesn't impress and is a liability, and how to keep your work processes light, efficient, congenial and profitable
TECHNICAL IMPERATIVES of website design and construction: we;ll help you develop an attentive ear for the job spec and a keen eye for micro-detail. And no bluffing or fluffing. What don't you understand about simple Western instructions, and why do you produce such defective work?
FONTS: In our experience, Indian website designers don't understand the first thing about Western fonts. You can't even visually identify them or their basic components (eg serif). You can't correctly use the correct font even if given to you on a plate. There is a serious problem here. We'll explain fonts to you. Fonts speak!
FREE TRIALS: Every Western business wants a no-obligation-on-either-side free trial from an unknown. No Western buyer in his right mind will contract with you without seeing some faultless, efficiently and promptly produced trial product. We'll explain to you when and what to offer whom and why, and how to package and deliver it
SAVING AND LOSING FACE: Dropping the ball, disappearing, having the last word etc. We've seen some highly unprofessional annoying undignified behavior. It will actively hurt your business
QUALITY CONTROL: before you release it, is it perfect? Does it work? When will it work? We'll give you some checklists and other procedures to make sure that nothing leaves your computer that is not perfect
DELIVERY: Western expectations; after-sales services; exceeding expectations; the extra mile. We'll teach you how to present your work to your Western customer. There are good and bad ways to do it
MONEY: asking for, receiving, earning advance, interim and final payment; bills, receipts; bookkeeping, accounting; payment methods. Security for both sides. Refunds
CV: why your CV is bound to get rejected. Lose the passport photo and the phoney links. Enlist genuine referees. If you have attended a university that no-one has ever heard of and have a meaningless degree, you need to explain it
COMMUNICATING: no more incoherent incomprehensible bobblehead Indglish. We'll train and coach you. If ever there were a dire need for remediation, it's in the area of written and spoken English. We're intrigued by serviceable written English from someone who, it turns out, can barely speak English (and who avoids phone and video calls). We can fix all that
TEMPLATES for email and WhatsApp: your tone-deaf written Indglish corrected
CUSTOMER RELATIONS: you're in too deep; you've been caught out; you'll come up short; something will go wrong or has gone wrong; you'll invent 'problems'; the customer relationship off the rails; you're about to get fired, sued… How to properly handle customer complaints, dissatisfaction, anger. We can prevent, defuse and mediate disputes
PRICING AND SCHEDULING: how to price and schedule exactly what job. Over-pricing the over-specified padded churned job. Under-pricing; loss leading. Relevant and irrelevant competition. Freebies. Negotiating; revisions; cost savings, overruns. Costing and pricing after-sales service: don't promise what you can't afford to deliver
Our objectives
AsianCredible.com is a new London-based firm founded and headed by retired barrister and full-time consulting guru Richard J. Szrabe. Unconventional and uncompromising.
We focus only on the IT sector only in Asia.
We want to help you market properly, sell properly, perform properly, earn properly and grow properly. We'll inspire, stimulate, develop, reinvigorate and transform your Western-facing Asian IT business.
We'd like to be part of the sustained success story of every Asian IT enterprise.
Our approach
Our unusual consulting, counselling, correction, review, revision, support and assistance services target questionable, ineffectual and objectionable Asian business practices that are eminently avoidable and correctable with the right approach.
Our consulting services are personalised to each customer and customised to his or her particular business and needs. We target in every case what you're doing wrong and what you need to get right.
We know what Western buyers want and don't want; we can transmit them to you clearly, easily, efficiently and effectively; and we can teach, guide, advise and assist you comprehensively.
You'll see that we have a gift for it.
Our techniques
We'll train, coach, rehearse, practise, challenge, cajole, test, re-test and indoctrinate you with real business transactions, real case studies of successes, failures and disasters; simulations, mockups, practising, etc.
We'll set you up quickly with Western-ready marketing, sales and business practices.
We'll send some genuine inquiries your way and test how you respond.
We'll let you into obvious secrets, swear you to a strict code of professional and personal conduct, and impose on you some strict obvious rules.
And of course you'll learn from our own good example of how we treat you as our valued customer.
Our intensive input
will do more for you and your business in minutes than all the years you've wasted in a university no Western buyer will have ever heard of.
We guarantee that if you comprehend, absorb and implement our guidance and advice, your work processes, morale and standing will dramatically improve immediately, along with your chances of successfully bidding, executing and delivering (if the job be otherwise genuinely within your competence).
When we say we're a game-changer, we mean it.
Your very own Western consultant
Our every consulting service is individually tailored.
We work one-on-one with every customer.
We'll assign to your case your very own commercially-minded, hard-bitten Western buyer.
He will take an immediate direct personal and professional interest in you.
He will not let up in straight talking and plain speaking until satisfied that you really do have it right.
Our after-sales service
On-call mentoring
Urgency-emergency email / phone hotline
We'll keep a quiet eye on you indefinitely in the Western marketplace to make sure you're doing well
If you go on to do really well, we might invite you to join our exclusive AsianCredible.com Club (lots of interesting Western business opportunities and connections that you probably won't need).
We're unconventional: No manuals, textbooks, schoolrooms, rote learning, robotic instruction, exams, grades… (we reckon you will already have had enough of that — talentlessly delivered and all of it useless):-
We don't want our stuff in your head. We want it in your bloodstream
We don't want to teach it. We want to instill and inculcate it
We want sound sensible commercial Western business principles, precepts, postulates, practices and business sense to be second nature to you
We want you to have the right marketing, sales, behavioral and performance instincts, and fully operational Western-calibrated critical faculties
We want you to acquire Western-grade common sense, business sense and some ability to think clearly and commercially
We want you to demonstrate to us that your money has been well spent and that you've really got it. We're serious about getting you into shape. We will not go away until we've achieved the right results.
It's all very private: All our services are very discreet, private and confidential. Without your express prior written permission, none of your markets or competitors will ever know from us that we have helped you.
Like the idea? Email us now to discuss a personalised customised program to get you going West! We'll put together your very own AsianCredible.com marketing, sales and performance program just for you.
Inspection of your website, services, cv, referees, prices, schedules, capabilities, successes, failures, work-in-progress, marketing. We'll give you:-
a written report
immediately actionable suggestions for improvements
corrections, modifications of obvious howlers
two-hour Zoom presentation and consultation
full after-sales package
Review of your written and oral communications to prospective and actual customers. We'll give you:-
a written report
corrections
modifications
suggestions
critique of your video call technique
two-hour Zoom presentation and consultation
full after-sales package
Deep review of your front- and back-office business set-up. We'll give you:-
a very critical in-depth written report
suggestions for a radical overhaul and redesign of your business practices
Western communications templates pack
three-hour Zoom presentation and consultation
full after-sales package
We're available for a sustained period to supervise, scrutinise and criticise your business in the background, and make sure that everything is working as it should and that you're not wasting any Western business opportunities.
We'll help you compile product catalogs, and advise on pricing and prices.
We'll assist you in putting together persuasive proposals and tenders for specific new business.
And we can support your Western marketing: in the most perfect and persuasive English, we'll write newsletters, host podcasts and webinars, do commentary and voice-overs for promotional videos.
Our prices are very sensible.
We're available to proudly represent, in carefully selected Western markets, carefully selected Asian businesses' carefully selected services.
We are very good at proactively marketing and selling services that we have thoroughly checked out and believe in.
We will go out and find, nurture, develop and activate Western prospects for you: your very own intrepid, very proactive Western salesforce.
Why not ask us about this special service?
if you're viable but something is missing, we'll train and educate you, one-on-one, to be as good as you can be.
We will critique your every move, your every word. We won't mess about.
You'll hear from your prospective customers exactly what you're doing right and wrong.
Customised pricing starts at $599.
If your otherwise viable act is comprehensively clueless, a commercial disgrace going nowhere, we'll throw the whole thing in the trash and start afresh.
We'll assess your genuine capabilities, and structure and design your business from the beginning to be as good as it properly can be. (We will never help you to mislead anyone about talents you don't yet have. If you're not already otherwise Western-ready, we're not for you.)
Customised pricing starts at $899.
If you're really hot, you'll already be on the lookout for feasible outlets for your Western-facing initiative, ingenuity and creativity. Keep looking at those Western data, copy and paste the Western trends that appeal to you—but you'll still need hands-on assistance direct from Western specialists on implementation and execution (to stop you grandiosely screwing up and pretentiously wasting everyone's time). That where we come in. We'll evaluate and suggest how you can viably broaden your product line, and how you can make it work in the real world. Ask us how we can help your expansion plans.
We're especially interested to help substantial Asian IT companies with unrequited Western ambitions.
We already know what to do about your untrained demotivated witless staff, defective internal procedures, deficient Western interface and your own grandiose neglect (your front-office sales representatives' microphones and cameras don't work; their English is laughable, etc.— you call this good management?).
We'll be doing a lot of assessing, training, coaching, drafting, estimating, reviewing, rectifying, refining, improving and enhancing, only to Western standards.
We'll help you establish and meet Western-realistic sales, revenue, performance and growth targets.
Price, compete and deliver on guaranteed net quality. Establish a reputation worth having.
Ask us how we can turn around your business to face West confidently.
(ISO? We doubt if more than an insignificant handful of Western businesses knows or cares about ISO.)
We're now planning our first AsianCredible.com [LLC] conference, "FACE WEST 1", for the Asian IT industry: in one place at the same time, everything technical, technological, commercial, professional and practical you need to positively face in the right direction. Audiences, programs, sessions, workshops, speakers, sponsors, exhibitors, social events, entertainment, press… we're already all over it! We'll make it the leading annual event in the sector. Email us for details.
AsianCredible.com [LLC] is keenly looking for mutually beneficial strategic partnerships and relationships at CEO level with carefully chosen growth-oriented Asian businesses already successful in fields directly related to our mission. We anticipate highly productive commercial, financial, technical and cultural interactions with the right allies. Email AsianCredible.com [LLC]'s CEO, business livewire Richard J. Szrabe for a discussion.
AsianCredible.com's Universities Program: the earlier we make the right impression on aspiring technocrats, the more difference we'll make to Western-facing Asian business culture. We're now looking to create connections to IT and business administration academics in Asia's leading universities. Email us for details.