ABOUT

We're an unusual SALES consultancy. 

We don't believe in marketing. We think it's a speculative degrading racket, a sure waste of your time and money. We think that it evidences a commercially and intellectually chaotic business model.  

We will never assist you to write a press release, advertising copy or any other speculative marketing mumbo-jumbo.

We believe only in TARGETED CUSTOMISED SELLING. 

We'll familiarise ourselves with your set-up and go out and find you new Western business that you can genuinely do well. 

We sell. No more marketing.

Our practice is staffed exclusively by Westerners. We don't have any Asian personnel. We intimately know:- 

• Western buyers (don't cold-contact anyone unless you want to be blacklisted) 

• Western business sectors (each sector has its own vanities)

• Western markets for Asian services and products (from you and thousands of your competitors)

• Western commercial and social culture (stop using exclamation marks in business correspondence)

• Western best business practices (don't bother with ISO).

Our clients are exclusively Asian businesses aspiring to sell services and products to Western businesses including:-

• in the USA

• in the English-speaking world

• in the European Union

• anywhere else on the planet you fancy trading with.

We'll improve your business from the inside out.

We'll make sure you're doing justice to Western business you already have.

We'll write your RFP responses. 

We'll re-write your office manual. 

We'll prepare templates of standard-form letters and emails, all in perfect English. 

We'll train your staff. 

We'll front your business in trade shows.

We'll do everything humanly possible to knock you into Western shape. 

Because right now, what you're doing isn't working. That's why you're here.

We know the problems you face. We see the damage you're doing to your own business. 

Our growing file of disastrous emails and Zoom calls is a debris trail of rejected bids from almost all Asian IT companies and Asian IT freelancers.

We deplore what's going on with some Asian IT businesses. We're fed up with:-

• stupid, rude, incompetent, unprofessional, dishonest, clueless, rapacious, illiterate Asian IT freelancers and agencies

• the consistently appalling quality of their business practices, services and products. 

We are painfully aware of exactly what you're doing wrong. We will fix it for you — YOU PERSONALLY — quickly and economically. 

We're the real deal: seasoned, senior, correctly calibrated, fully aware Western buyers of IT services, motivated to use our knowledge and skills to radically and urgently help you with marketing and sales to Western buyers at the higher end:-

• genuinely fluent in general, technical and business English


• intimately familiar with what attracts and satisfies, annoys and repels hard-nosed high-quality Western businesses


• bitterly experienced personally in dealing with Asian IT companies and freelancers


• blunt and sharp enough to quickly smarten you up to the full level of your talents.